Resources
Everything we've built for founders, in one place.
The writing and the language of a deal — the full body of work on building a business that runs without you. Read freely.
Three series, written for founders — not advisors.
Straight talk on building a business that runs without you, what a buyer actually sees, and how a PE deal really gets done.
Transition Operators Guide to Selling Your Business
Selling a business is asymmetric warfare. This is your mental model for surviving it.
Read →SERIES
The Founders Mindset
The mental and emotional shifts founders make before they sell — and the mistakes that come from skipping them.
SERIES
The Exit Ready Series
The list a buyer's diligence team builds when they look at your business — and the work that shortens it before the buyer shows up.
SERIES
The PE Deal Series
How private equity actually evaluates, structures, and closes mid-market deals — written for the seller side of the table.
The language of a deal.
Every term we use across the writing, defined in plain English — from EBITDA to earnouts to reps & warranties.